Since its start, CORE Foods has produced meal bars that are made with all organic ingredients and are perfect for on-the-go meals that are healthy and keep you full. CORE has also worked hard to develop a robust online community around a concept called the ‘Core Challenge’ , a program in which people eat mainly raw fruits and vegetables and a CORE meal every day for 30 days to become their healthier self.
“We’re more than a business,” says Rennell, “We’re leading a movement.”
“PCV has really encouraged us to take the risks required to grow our business,” says Corey.
Of the advising that PCV has provided his company, Rennell says, “PCV is like having an older, wiser brother. You can call on them anytime, they’ve always got your back, and they know the right direction to point you when you reach a major crossroads. I just really can’t thank PCV enough for the support.” With the help of PCV advisors, CORE Foods has grown from two to nine employees since 2012, and has seen a 140% revenue growth over the last year.
James Hipkin  is CORE Foods’ marketing advisor, and helps out when the team is making strategic changes in their packaging and strategy. The CORE Foods team also works with Alex Long , who has been helping them align QuickBooks with their inventory management system – a vital change, as inventory equity has gone up significantly as the business has grown.
In addition, PCV recently endorsed Corey for a loan on Kiva Zip . As a Kiva Zip Trustee , PCV has the ability to identify and vouch for entrepreneurs whose businesses they feel would benefit from a 0% interest, crowdfunded loan. Corey’s loan  will fund the launch of a new flavor that will help CORE Foods' placement in additional Whole Foods regions.
Author Bio: As PCV's Associate Director of Business Advising, Kendra is responsible for connecting small business owners with the resources they need to help them grow and create more jobs for California's lower income communities. To this end, Kendra works with volunteer business advisors, entrepreneurs, and partner community and economic development organizations. In addition to developing and managing relationships with a diverse community of stakeholders, Kendra supports the Business Advising Program through program administration, marketing and communications, events and research and evaluation.
Prior to joining PCV, Kendra completed her Masters Degree in International Development in London, as well as a Fellowship with the Consultative Group to Assist the Poor at the World Bank in Washington, DC, where she worked with the Microfinance Gateway team. Her passion for community development and microfinance has also led to her involvement on projects working with the municipal governments in Tanzania and East London, as well as spending time with BRAC in Bangladesh. She currently serves as Vice Chair for the Strategy Group within the San Francisco Economic Development Alliance, and volunteers for the Silicon Valley Microfinance Network.