At Kiva, we believe research is an essential part of the design process. Talking with lenders, watching them use a feature we’ve built, and analyzing data from the website are all invaluable tools which help us identify what works well and where improvements can be made.
Nearly every project we undertake can benefit from user research. This can be as simple as analyzing patterns in Google Analytics, testing a new design with a paper prototype, or releasing a feature to a small percentage of users and seeing what happens. Because we may ask you to participate in a study, or... Continue Reading >>