May 13, 2009
By Chelsa Bocci
Kiva is now officially on Twitter, and we need your help
Kiva recently gained ownership of the official "kiva" name on Twitter, and we want to let people know where they can find us!  To help get the message out, we're launching a campaign this Friday the 15th as part of "Follow Friday."  For those not familiar, "Follow Friday" is a trend on the micro-blogging service Twitter where people recommend other users on Twitter that are worth Following.  We'd like you to recommend us to your friends this Friday, to help Kiva gain more traction in the Twitter community!

How do you do this?

It's simple...this Friday the 15th post a message to your twitter accounts recommending that people follow "@kiva" and include the tag "followfriday."  This tag is what lets everyone else on Twitter know that your message is a Follow Friday recommendation, so be sure to include it.  Here's an example of what to use:

"Check out @kiva the world's first person-to-person micro-lending website alleviating poverty through empowering entrepreneurs #followfriday"

For those of you new to twitter, see here for a great resource on how to get started. 

For those of you new to Follow Friday, you can read all about it here.

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Chelsa was part of the founding team at Kiva in 2005 and was responsible early on for establishing Kiva's global Microfinance Partnerships program where she managed a great deal of relationships with Kiva's Field Partners, primarily in Africa, and oversaw Kiva's Microfinance Operations programs; Inventory Management and Kiva's expansive Fellows Program. Chelsa is currently responsible for leading Kiva's Marketing and Community teams, which includes Online Marketing, Social Media Marketing, Content Management, Community Engagement and Support. Prior to Kiva, Chelsa was a Corporate Recruiter and Immigration Specialist with Barclays Global Investors. She returned to the U.S. following a period of extensive world travel and work abroad; including Social Work with HIV-positive children in South Africa and tsunami relief efforts in Thailand and Indonesia. Chelsa received her B.S. in Psychology from Santa Clara University, and has completed certifications in Social Performance Management, Framework for Reporting/Analysis/Monitoring/ Evaluation (FRAME), Behavioral Interviewing/Talent Selection, Risk Management Strategies, and Human Resources Management.

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