Kiva Happy Hour in Phnom Penh
I once heard that Kentucky Fried Chicken conducted a market survey on their brand and found that the words “Kentucky”, “Fried”, and “Chicken” each had negative psychological associations. Hence the change to the more deliciously ambiguous “KFC”.
If this is true, then “Kiva Happy Hour” must surely invoke feelings of warmth and joyous goodwill in most people. Take one fuzzy...Continue Reading >>