Alfredo is the owner of El Sereno Shoe Repair, a small business that has been family owned and operated in East LA for over 30 years and two generations. He’s a hardworking, old-fashioned shoe cobbler that’s dedicated to serving his community with exceptional quality and customer service.
Eighteen years ago, 11-year-old Ezequiel Olvera approached Alfredo with an ask. Ezequiel explained that he had invested in an old 10-cent gumball machine with the hope of making enough money to attend college. He asked Alfredo if he’d be willing to... Continue Reading >>