By Stephanie Sibal, KF14, Cambodia
In the last few weeks, while hopped up on caffeine from too many cups of instant coffee, when I was approached and asked to create a marketing plan for MAXIMA, the microfinance institution (MFI) hosting my Kiva Fellowship in Cambodia, I overeagerly agreed.
Prior to my fellowship, I spent some time working in public relations, so the task of creating a marketing plan wasn’t completely new to me. In order to get started, I needed to figure out how MAXIMA markets to its borrowers in the first place. I knew the first place to start was...Continue Reading >>